Your Shopify pixels do not fire when a shopper buys inside Gemini
Shopify’s own help page says Google Analytics and custom pixels do not fire in direct checkout on Google AI Mode and Gemini. Some checkout blocks may not load either. Here is what still works and what to do.
Shopify’s help page on selling in Google AI Mode and Gemini describes a checkout where the shopper taps Buy, pays, and never visits your online store. That page is the source for everything below. It is undated, so we cite it as read on Oct 27, 2026.
How the checkout works
Direct checkout is active by default for eligible stores. Shopify says it is rolling out gradually to customers in the United States, Canada and Australia, and that a store must sell to at least one of those countries. The shopper clicks Buy in the Google AI Mode or Gemini interface, fills in shipping and payment details, and pays with a credit or debit card. A customer without access is sent to your online store instead.
You can switch it off. Then shoppers can still find your products, but they are sent to your store to buy. Products reach Google through the Google & YouTube sales channel or Google Merchant Center.
What does not fire
Shopify’s page is direct: Google Analytics and custom pixels will not fire in this checkout. It says the checkout fires only server-to-server pixels, started and completed, so none of the standard or custom client-side pixels fire.
For your reporting, that means a purchase can happen with none of your usual browser tags seeing it. You get two events back, not the whole path.
What may not load
Shopify says it loads only the checkout blocks essential to completing checkout. Blocks it lists as possibly missing include upsells and other blocks that change what the customer buys, loyalty or rewards, address autocomplete, consent collection, chat, blocks in the header, footer or payment section, and informational blocks such as trust badges, reviews, or terms and disclaimer text.
The customer can still complete checkout. But if you rely on an app to show something important or collect input, Shopify says that experience might not be there.
What cannot be bought there
These product types are not supported in direct checkout: subscriptions, product bundles, customizable products and B2B-only products. Local delivery, pickup in store and pickup points are also not supported. You cannot require customers to sign in before checkout.
What still works
Shopify Functions, such as shipping, discount and checkout validation functions, run. Automatic discounts and discount codes are supported. There are no fees for selling this way beyond your standard payment processing fees.
This is not only a Shopify story. On the same day, Commerce.com said WebMCP is on by default for eligible BigCommerce stores, so browser agents can search and fill a cart there too. Checkout stays on the merchant’s store.
What to do this week
If a trust badge or review block did the persuading at checkout, it may never reach this shopper. Shopify also asks that your product descriptions carry any relevant legal disclosures in the first 6,000 characters, and that your Merchant Center data and store policies match your store. Work through the list.
How Shopthru.ai helps
Shopthru.ai is an AI agents team for consumer brands. It asks ChatGPT, Gemini, Google AI, Perplexity and Copilot what your shoppers ask, finds where AI gets your products, prices or policies wrong, and drafts each fix into an approval inbox. It ships only on your yes, then checks again. Instagram and Amazon are next.