Use cases
Use cases.
Nine brands. Eleven Loops in production. How Shopthru.OS measures, simulates, ships, and compounds.
- Cult.fit
When AI doesn’t know your stores exist.
17 stores across Bangalore + Hyderabad. AI assistants surfaced the brand in 6.6% of "stores like Cult near me" queries.
6.6% discovery
- American Eagle
The $33 hallucination.
AI assistants quoted American Eagle jeans at $42. Actual price: $75. 625 mismatches in one audit.
$42 vs $75
- Hairitage
Ground truth at catalog scale.
Mindy McKnight’s mass-market haircare line. 38 SKUs, 8,407 facts checked, 8 shadow pages drafted before anything shipped.
8,407 facts checked
- Kristin Ess
When AI gets your name wrong.
12 confirmed "Kristen vs Kristin" swaps across the Curl line on Perplexity. The brand’s own search results are confused.
12 brand swaps
- MakerFlo
The 99 untapped citations.
Cleanest catalog we’ve audited (10% mismatch rate). The team still surfaced 99 third-party citation channels the brand wasn’t in.
99 untapped sources
- WellyBottle
Sustainability brands need credentialed authorities.
A DTC hydration brand competing on eco-claims. The team mapped the sustainability authorities AI actually cites and queued outreach to every one.
Sustainability authorities
- ITK by Mr. Kate
The Deep Moisture Rich Cream launch.
Maesa’s ITK by Mr. Kate skincare line. 6 SKUs across 4 audits. The team opened the launch playbook before the cream hit shelves.
927 launch tasks
- FieldDay
ACP/UCP enablement: when the buyer is an agent.
Agents are starting to check out on behalf of users. FieldDay was the first merchant the team shipped Agentic Commerce Protocol enablement for.
ACP / UCP shipped
- Erobold
In intimates, social proof is the product.
A DTC intimates brand. 15 SKUs, 5,475 LLM executions, 3,100 action items. The deepest single-merchant audit on the platform. Trust signals are the lever.
5,475 executions
- Cross-merchant
Day-1 of ChatGPT sponsored placements.
February 2026: ChatGPT shipped sponsored product placements. Shopthru.ai started monitoring share-of-voice the same day.
Day-1 monitor
- Cross-merchant
What the team learned: the patterns that compound.
Three cross-merchant patterns brand memory extracted from the audits above. Each one now auto-applies to every new merchant.
3 patterns, every merchant