Brands stopped showing up. So we shipped the receipts.
Nine real brands across local commerce, apparel, beauty, hydration, crafts, and agentic commerce. Plus the cross-merchant patterns the OS pulled out of them. Every entry is anchored in production data or shipped product. Nothing fabricated.
Filter by specialist. Each card is one Loop, in production.
When AI doesn’t know your stores exist.
17 stores across Bangalore + Hyderabad. AI assistants surfaced the brand in 6.6% of "stores like Cult near me" queries.
The $33 hallucination.
AI assistants quoted American Eagle jeans at $42. Actual price: $75. 625 mismatches in one audit.
Ground truth at catalog scale.
Mindy McKnight’s mass-market haircare line. 38 SKUs, 8,407 facts checked, 8 shadow pages drafted before anything shipped.
When AI gets your name wrong.
12 confirmed "Kristen vs Kristin" swaps across the Curl line on Perplexity. The brand’s own search results are confused.
The 99 untapped citations.
Cleanest catalog we’ve audited (10% mismatch rate). The OS still surfaced 99 third-party citation channels the brand wasn’t in.
Sustainability brands need credentialed authorities.
A DTC hydration brand competing on eco-claims. The OS mapped the sustainability authorities AI actually cites and queued outreach to every one.
The Deep Moisture Rich Cream launch.
Maesa’s ITK by Mr. Kate skincare line. 6 SKUs across 4 audits. The OS opened the launch playbook before the cream hit shelves.
ACP/UCP enablement: when the buyer is an agent.
Agents are starting to check out on behalf of users. FieldDay was the first merchant the OS shipped Agentic Commerce Protocol enablement for.
In intimates, social proof is the product.
A DTC intimates brand. 15 SKUs, 5,475 LLM executions, 3,100 action items. The deepest single-merchant audit on the platform. Trust signals are the lever.
Day-1 of ChatGPT sponsored placements.
February 2026: ChatGPT shipped sponsored product placements. Shopthru.OS started monitoring share-of-voice the same day.
What the OS learned: the patterns that compound.
Three cross-merchant patterns the Knowledge Brain extracted from the audits above. Each one now auto-applies to every new merchant.