01 · Why us

Sculpting how the world’s brands win in AI-powered commerce.

If AI is becoming the shopper, who’s looking out for the brands? That question is the company.

02 · Founders

Two operators. One thesis.

Vishal Verma
Co-founder · CEO

Vishal Verma

  • · 6 yrs AI Engineering @ Dream11 (150M+ users)
  • · CMU researcher · ETH Zürich
  • · Author & reviewer @ NeurIPS
  • · Open-source contributor
Mantej Gill
Co-founder · CTO

Mantej Gill

  • · 7 yrs ML Engineering @ HP Labs
  • · 8 US patents in applied ML
  • · CMU researcher · MIT

We’ve spent a decade building the ML that now powers AI commerce. We know how these models reason, and how to make them reason about your brand.

03 · Origin

Brands were invisible. So we built the layer that makes them legible.

We’re engineers from Carnegie Mellon and researchers at CLeaR Lab. We spent months studying how ChatGPT, Perplexity and Gemini actually pick products, then built the causal-inference layer that gives brands SKU-level intelligence in those channels, not surface-level dashboards.

Carnegie Mellon University
Carnegie Mellon · CLeaR Lab
04 · Principles

Four values. Non-negotiable.

01
Transparency

You see exactly how AI assistants see your brand. No black boxes.

02
Agility

AI commerce shifts daily. The platform adapts in the same beat.

03
Precision

SKU-level insight, not surface-level guesses. Every product, every platform, every prompt.

04
Empowerment

We augment marketing teams. We do not replace them.

Get in touch

Talk to the founders.

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