Privacy policy

Last updated: January 2026

Welcome to Shopthru.ai. Your privacy is a priority for us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our "Service," which includes our website located at www.shopthru.ai, our AI-powered shopping assistant, browser extensions, mobile applications, and all associated APIs or backend processing tools. By using any part of the Service, you consent to the data practices described in this policy.

1. INFORMATION WE COLLECT To provide a seamless AI shopping experience across our entire product suite, we collect information in the following ways:

Personal Data You Provide: This includes your name, email address, password, and shipping preferences provided during account creation. We also collect transaction data regarding products you search for or purchase, and the full content of any prompts or images you share during interactions with our AI assistant.

Automated Data Collection: We automatically collect your IP address, browser type, operating system, and detailed usage patterns within our platform. We use cookies, pixels, and similar tracking technologies to maintain your session, remember your preferences, and ensure the AI provides consistent recommendations across different devices.

2. HOW WE USE YOUR INFORMATION We use your data to power and improve the entire ShopThru.ai ecosystem. This includes personalizing the machine learning models to understand your unique style, processing transactions with partner retailers, and optimizing the performance of our AI algorithms. We also use this information for security purposes, such as detecting fraudulent activity, protecting our intellectual property, and ensuring the safety of our AI interactions.

3. HOW YOUR INFORMATION IS SHARED We do not sell your personal data to third parties. We share information only with [PARTNER RETAILERS] to process and ship your orders, and with technical service providers such as [LIST CLOUD HOSTS OR AI INFRASTRUCTURE PROVIDERS, E.G., AWS, GOOGLE CLOUD, OR OPENAI] who assist in our operations. We may also disclose information to legal authorities if required by law or to protect the integrity of our Service.

4. AI AND DATA PROCESSING ShopThru.ai utilizes Artificial Intelligence and machine learning to analyze shopping patterns and user intent. We prioritize anonymization, using de-identified datasets whenever possible to train our recommendation engines. Occasionally, authorized personnel may review anonymized transcripts of AI interactions to improve the accuracy, safety, and helpfulness of the product.

5. YOUR RIGHTS AND CHOICES Depending on your location, you may have the right to access a copy of your data, correct inaccurate information, or request that we delete your personal data from our active databases. You may opt-out of marketing communications at any time by clicking the "Unsubscribe" link in our emails or by contacting support@shopthru.ai.

6. DATA SECURITY We implement industry-standard encryption and security protocols to protect your data across our entire platform. While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure.

7. CHANGES TO THIS POLICY We may update this policy to reflect changes in our AI technology, product features, or legal requirements. We will notify you of any significant changes by updating the date at the top of this policy and, where appropriate, providing a notice within the ShopThru.ai interface.

8. CONTACT US If you have questions or concerns regarding this Privacy Policy or our data practices, please contact us at: Email: support@shopthru.ai Address: [INSERT PHYSICAL BUSINESS ADDRESS]